Joe Wicks to sign Tesco deal to create ready meals?

By Neil Wilkes, Editor-in-chief

Published: March 31 2020 | 05:21

Last updated: April 3 2020 | 20:45

Body coach Joe Wicks is reportedly offered a £3.3m Tesco deal to create a new range of microwave meals.

Fitness guru Joe Wicks has reportedly been offered £3.3m by supermarket chain Tesco to create a new range of healthy ready meals.

The 33-year-old has enjoyed a surge in popularity over the last fortnight due to his daily YouTube PE lessons, which aim to keep the nation fit during the coronavirus lockdown.

Wicks previously turned down an approach from Tesco over fears that microwave meals could damage his 'cook fresh' ethos, but according to The Sun, the supermarket giant has made a new approach.

"Joe almost signed a deal with Tesco to create a range of microwave meals back in 2018," a source told the newspaper. "He had numerous meetings with them at the time and even created, sampled and tested a range of products including packaging designs.

"He ended up pulling out because he worried it went too against his ethos of cooking at home. Tesco then negotiated the deal with Jamie Oliver instead.

"Joe is currently signed up with Gusto, where customers get fresh ingredients to their door, but Tesco have approached him again and his team have agreed to a meeting with them once that contract ends."

Wicks's PE lessons air Monday to Friday at 9am on YouTube.