Olivia Attwood has reportedly turned down an offer to appear on the upcoming new series of Celebrity Big Brother.
The reality star, 32 - formerly of Love Island and TOWIE - is a firm favourite at ITV and has recently branched out into her own series of investigative documentaries, as well as becoming a panellist on Loose Women.
Execs had offered her a deal to enter the Celeb BB house next month, but The Sun says that she has been forced to turn it down to her other work commitments.
"Olivia has it all when it comes to being the perfect reality TV star," a source told the newspaper. "She's got the beauty, brains and no-nonsense attitude that would make for incredible television.
"Celebrity Big Brother seemed like the perfect fit for her after she missed out on her full I'm A Celebrity experience.
"Olivia was really keen to take part, but her incredibly busy diary means it's proved impossible to commit to going in the famous House.
"ITV bosses are gutted, but never say never... she could be a housemate next time around."
An ITV spokesperson said: "Any names are at this point pure speculation and viewers will have to tune to see who will be entering the Celebrity Big Brother house."
The new series is due to begin on ITV on Monday, March 4.
Neil Wilkes
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