Channel 4 has announced plans to launch two Free Ad-Supported Streaming Television (FAST) channels in the US.
The move comes as the broadcaster looks to grow its reputation and reach outside of the UK as part of a target to generate 30% of its revenue by digital advertising by 2025.
'4 Adventure' will broadcast reality shows and survival documentaries such as Shipwrecked and The Island with Bear Grylls, while the '4 Emergency' channel features obdocs about the emergency services including 24 Hours In A&E, Emergency Helicopter Medics, Emergency Rescue: Air, Land & Sea and Paramedics: On The Frontline.
Alex Wall, C4's head of international streaming, said: "Launching our first ever international channels is a pivotal moment for Channel 4 and opens up a huge range of exciting possibilities.
"These channels will introduce US audiences to popular shows that embody our core brand values, bringing Channel 4's unique tone of voice and our rich British culture to the US FAST market.
"It also provides a great opportunity to further diversify our revenue streams, and with more deals in the pipeline, we're really excited about this new chapter for Channel 4."
The two channels will be available for free via Tubi, Plex and Xumo Play.
Neil Wilkes
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