This Morning host Phillip Schofield has launched his own boxed wine range at Waitrose.
The 58-year-old has teamed up with wine procurement company When In Rome to attach his name to a variety of ethically-sourced wines from independent Italian vineyards.
The range includes the "Phillip Schofield Nero di Troia", described as "super fruity with a fragrant nose, and just a little spice" and available in a 2.25L box for £24.99.
Schofield said: "I wanted figures on how eco-friendly box wine was and I wanted it to be good value. The result is something I felt I could really invest in.
"I have really enjoyed the process of sourcing, selecting and now sharing these wines with everyone. I don't think there is anything I have been so passionate about, so I hope everyone enjoys them as much as I do."
The range is available now.
Neil Wilkes
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