Amber-Rose Badrudin
Age: 24
Occupation: Owner, Convenience Store
From: London
What has been your biggest business success?: "We were a new business that no-one knew existed and we were keen to get ourselves out there but had no budget for marketing. By growing my personal brand from point zero alongside the business' social media, Oree Mart hit 470,000 organic followers and 300m+ views."
Describe your business plan: "My first business, Oree Mart, sold bubble tea and it was a hit. We removed it from our store to streamline operations, shifting focus solely to the convenience store model. However, daily requests for the bubble tea's return inspired: Oree Tea, which will be a separate bubble tea (boba tea) shop, showcasing the best of Taiwanese bubble teas, leveraging a pre-existing, keen customer base."
Why should Lord Sugar invest in you?: "I am bringing Lord Sugar a business plan that already has a waiting customer base. There has never been a business plan like mine before where I get daily messages asking for our bubble tea to make a comeback. If Lord Sugar doesn't invest in me, he would quite literally be leaving money on the table!"
The Apprentice returns this Thursday, January 30 at 9pm on BBC One and iPlayer.
Neil Wilkes
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