The Apprentice UK 2025: Jonny Heaver - age, business idea, Q&A

By Neil Wilkes, Editor-in-chief

Published: January 28 2025 | 09:10

Last updated: January 31 2025 | 00:03

Read a full profile of The Apprentice UK candidate Jonny Heaver, including his age, occupation, business idea and a Q&A.

Jonny Heaver

Age: 23

Occupation: Owner, Tutoring Company

From: Originally from Kent, now based in Liverpool

What has been your biggest business success?: "My biggest success to date is founding my business, Achiever Tutoring, while at university. Running a team of 20+ people while managing academic deadlines, reading, and of course, a university social life, was challenging! Despite the challenges, it was the perfect time for me to set up a business."

Describe your business plan: "My business plan is to scale my business by expanding into targeted locations across the country and appointing regional directors with local knowledge to oversee them. Many large tutoring companies are based in London and grow online, which results in an impersonal service with tutors who have no local knowledge. As a business whose only asset is people, Lord Sugar's investment would be used for targeted marketing and training."

Why should Lord Sugar invest in you?: "I believe I deserve Lord Sugar's investment not only because I run a successful company in a massive and growing market, but also because, like Lord Sugar, I have faced setbacks in my life and have channelled them into opportunities. I think Lord Sugar has done the same, which would make us a strong team."

The Apprentice returns this Thursday, January 30 at 9pm on BBC One and iPlayer.