The current season of Married At First Sight Australia is drawing in impressive viewing figures for E4, according to the latest ratings data from BARB.
The reality show, which sees couples meet each other for the first time when they walk down the aisle, is being stripped in a weeknight slot on the channel between 7.30pm and 9pm.
E4 premiered season six, which first aired in Oz in 2019, on January 4 and the audience for the show has been steadily growing in the weeks since.
Consolidated seven-day BARB data for the episodes aired between January 25 and January 29 reveal that the show averaged 1.48 million viewers, with a top audience of 1.57 million for the January 26 episode.
The figure compares to an average of 1.35 million for the five episodes a week earlier, and a huge increase on the 1.15 million average for the five episodes in the week before that.
In the last week of January, Married At First Sight accounted for the top four-rated programmes on multichannel television, with BT Sport's coverage of the Premier League game between Tottenham Hotspur and Liverpool on January 28 ranking fifth for the week with 1.37 million.
Aside from Married At First Sight, E4 also had two other shows in the top 15 multichannel programmes for the week, with the second episode of Celebs Go Dating: The Mansion pulling in 921,000 viewers on January 27 and first-look episodes of Hollyoaks drawing 824,000 and 811,000 on Friday and Thursday respectively.
The current season of MAFS continues until early March on E4.
Neil Wilkes
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