Sergio Marchionne has said that he has learned his lesson and will no longer be making any bold predictions for 2017.
This year, many commentators said that Ferrari were in obvious 'crisis' after the new Ferrari president targeted wins and the title but ultimately finished behind both Mercedes and Red Bull.
"Do not expect proclamations," Marchionne said at Ferrari's Christmas media lunch on Monday.
"Last time I was careless but now I only ask for us to do better than 2016, which does not seem difficult."
However, he admits that Ferrari will need to do well to hang on to its champion drivers Sebastian Vettel and Kimi Raikkonen, who each might have been a candidate to replace Nico Rosberg at Mercedes if not for their contracts.
"I saw Raikkonen at his best ever, but I don't know if he wants to go beyond 2017," said Marchionne.
"I have not talked about extending the contract with Vettel because it's too early; first he must be comfortable with the car next year.
"Vettel and Mercedes? [Niki] Lauda talks to everyone but in 2017, Seb is with us. I have to give stability to the team but we have to give those who drive for us a great car.
"We'll keep an eye on availability of other drivers from 2018. With Seb we have to give him a winning car, otherwise it's useless to discuss the future. He wants to win with us, we know that.
"In return he has to drive with confidence, with more calm and less agitation. Thinking of winning on the track, not engaging in personal battles."
The 2017 calendar is due to get underway in Australia in March.
