Arsenal Fan TV has reportedly been forced into a rebrand after the club held discussions with the owners of the YouTube channel.
The platform has over 820,000 YouTube subscribers and 285,000 Twitter followers from across the globe, while its video content has been viewed more than 487m times and counting.
Robbie Lyle's brainchild has regularly split opinion due to its sometimes negative coverage of the Gunners, particularly during the reign of former manager Arsene Wenger.
According to The Independent, the North Londoners have asked Arsenal Fan TV to remove all branding and copyrighted material - including the 'Arsenal' moniker - from future videos.
While neither party has made an official statement, the YouTube account of Arsenal Fan TV has changed to AFTV, and @AFTVMedia on Twitter and Instagram.
Arsenal right-back Hector Bellerin previously claimed that the platform's success "fed off a failure", but former Invincible Lauren recently appeared on the channel.
