Leeds United have pledged to rethink the club's proposed new badge after its unveiling on Wednesday was derided on social media.
The crest, which the Whites say celebrates "fans at the heart of our identity", depicts a supporter doing the so-called 'Leeds salute'.
The new design was created to mark United's centenary and saw 10,000 people consulted over a period of six months, but its revealing was met with dismay.
A petition to stop Leeds from going through with their plans to implement the new badge hit the 60,000 mark less than nine hours after its creation.
Leeds managing director Angus Kinnear has now told BBC Sport that the club will now consult with more supporters before a new badge is adopted in time for their centenary year in 2019.
"As we look at the feedback today I think it's clear that the consultation process that we embarked on, that we were very confident had delivered a result, wasn't extensive enough," Kinnear said.
"We need to reopen that consultation process very clearly and I think that is what I have come on here to say.
"But also that the fans should really trust us because we have been so impressed by the level of support they give us and the sense of unity that we have between the board and the supporters and players.
"There is no way Andrea [Radrizzani] or I are going to do anything to jeopardise that unity or what we want to achieve in the future."
Leeds currently sit 10th in the Championship table.
