Tottenham Hotspur star Gareth Bale could reportedly make £3m a year from his new 'Eleven of Hearts' logo.
The Wales international is attempting to turn his goal celebration into a trademark brand that he can use for future merchandise.
According to a leading sports marketing expert, the 23-year-old could make millions from the heart-shaped logo, which will carry his shirt number 11 inside, according to BBC Sport.
Bale has filed an application to the Intellectual Property Office to trademark the logo.