Mike McCarthy has said that the Green Bay Packers' games against their NFC North rivals are "very important".
The Packers, who are coming off their bye week, play their first divisional game this weekend when they host the Detroit Lions.
The head coach told the team's website: "Division games are very important, and I'm sure every team views them that way. We have a systematic approach to these games.
"Detroit is playing very well. It's important to look ahead, and not back at history, which some people rely on too much. Every one of these contests brings a little extra to the playing field, and we'll be ready for the challenge Sunday.
"They have the ability to generate big plays, offensively and defensively. They used turnovers to get out to a commanding lead, and it was an impressive win for them over Chicago."
The Packers have won just once so far this season.
