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Lionel Messi exit 'to knock £116m off Barcelona brand value'

Messi exit 'to knock £116m off Barcelona brand value'
© Reuters
Barcelona will reportedly lose 11% of their entire brand revenue following the departure of club legend Lionel Messi this summer.

Barcelona are reportedly set to lose 11% of their entire brand revenue following the departure of club legend Lionel Messi.

The 34-year-old bid an emotional farewell to the Catalan outfit during a press conference on Sunday, and the forward has since been linked with a move to Paris Saint-Germain.

According to Brand Finance, Messi's exit could cost Barca £116m – £65m in commercial revenue, £14.5m from matchday revenue and £36.5m in shirt sales and merchandising.

Barcelona's current brand value stands at around £1.1bn; however over a tenth of this figure is expected to be wiped out due to Messi's departure.

The report also states that Barca are set to drop from second place to third in the world's most valuable club rankings, falling behind Manchester United, while La Liga rivals Real Madrid sit top of the current standings.

Messi is a global superstar and has more than 240m followers on Instagram, more than double that of the official Barcelona account (99.5m), while the Argentine's number 10 shirt is understood to generate more than £169m.

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TeamPWDLFAGDPTS
1Barcelona13110240122833
2Real Madrid1283125111427
3Atletico MadridAtletico137511971226
4Villarreal127322319424
5Osasuna136341720-321
6Athletic Bilbao135531913620
7Real BetisBetis135531412220
8Real Sociedad135351110118
9Mallorca135351010018
10GironaGirona135351617-118
11Celta Vigo135262022-217
12Rayo Vallecano124441313016
13Sevilla134361218-615
14Leganes133551316-314
15AlavesAlaves134181422-813
16Las PalmasLas Palmas133371622-612
17Getafe13175811-310
18Espanyol123181122-1110
19Real ValladolidValladolid132381025-159
20Valencia11146817-97


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