Sauber have agreed a commercial partnership with Premier League side Chelsea.
Under the terms of the agreement, both the Formula 1 outfit and the Blues will display the other's logo.
Chelsea's badge will appear on Sauber's C31 car, while Sauber's logo will feature on advertising boards at Stamford Bridge and on interview walls.
"A partnership like this between Formula 1 and football has never existed before in this form, yet there are numerous commonalities and possible synergies," said Sauber chief executive Monisha Kaltenborn.
"In either case we are talking about team sport at the highest - international - level. The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas.
"We are looking forward to exploiting these opportunities, and we congratulate Chelsea on making it to the final of the Champions League."
The two companies will work together on areas including sport science, launching joint commercial initiatives and merchandising.
