The rivalry between Red Bull and McLaren has evolved from an on-track and technical battle into an ongoing war of words.
Ahead of the US Grand Prix weekend, Red Bull advisor Dr. Helmut Marko commented on what he perceives as Lando Norris' mental weaknesses, mentioning pre-race nerves, rituals, and inconsistent starts.
McLaren CEO Zak Brown responded sharply during the FIA press conference, accusing 81-year-old Marko of undermining progress on mental health awareness in Formula 1.
"I thought it was below the belt," Brown told Sky Deutschland on Saturday.
"But it's pointless to talk to him about it. It is not the first time he has made comments like that, and it will certainly not be the last."
When asked about Brown's reaction, Marko told motorsport-magazin.com that he was merely sharing his opinion.
"I was simply asked who would be world champion," Marko explained. "I said Max (Verstappen) would be champion because he is mentally much stronger and because he is the fastest driver.
"And if you look at how often Max wins positions or keeps his position at the start, and how Norris does it, I think everything is clear.
"If it was misinterpreted, then I'm sorry," Marko added.
Norris, meanwhile, addressed the tension between his boss Brown and Marko, insisting that he isn't bothered by what people say.
"I really don't mind if people say what they want to say about me, good or bad," the McLaren driver said.
"Everyone is trying to play their role, whether they are team bosses, drivers, or managers. Everyone is trying to irritate everyone else with their little quips and comments."
Another remark that sparked debate was Verstappen's statement that, if he were in Oscar Piastri's shoes, he wouldn't accept a 'number 2' role to Norris.
Piastri, however, also seemed unaffected by the comment.
"I think Max is a pretty honest guy," Piastri said. "He says what he thinks. We all know that.
"But I don't see it as a number 1, number 2. If I perform well and I deserve it, I won't give everything up for Lando. I appreciate his (Verstappen's) support, but it's not really how I see it."