McLaren's CEO Zak Brown emphasises that there is no urgency in securing a title sponsor for the team.
Currently a formidable competitor to Red Bull in Formula 1, the Woking-based team stands out as it does not feature a high-profile brand in its official title, unlike many of its counterparts.
This circumstance was something Brown faced upon his leadership initiation, with the last major title sponsorship being with Vodafone back in 2013.
Even during the problematic Honda era, the Honda branding was notably prominent.
"From the outset, I've advocated for a business model that isn't overly reliant on a single sponsor," Brown stated during an interview with motorsport-magazin.com.
Having a title sponsor can be risky, according to Brown. "It poses a risk," he explained. "If that sponsor departs, it leaves a significant void."
He stressed the importance of remembering the team's humble beginnings and the tough battles it faced. "We have to remain humble, knowing our roots. We've earned our stripes through significant challenges, which I believe was beneficial," he commented.
"It compels us to strive harder to prevent past mistakes from repeating and to appreciate what we have," Brown added.
Despite not having a title sponsor, McLaren boasts a robust roster of major sponsors, including names like Google and British American Tobacco. Brown appreciates this diversified approach. "I am pleased with our strategy so far," he noted, adding that he remains open to potential title sponsorships if the right brand and partnership emerge.
