Blackburn Rovers are reportedly searching for a new sponsorship deal but are wary of facing a backlash from supporters.
The Championship outfit were without a sponsor for a number of months during last season until marketing and professional services company Probiz entered the fray on a short-term basis.
It is believed that Blackburn are considering a number of options, but are determined to make the right choice following conflict that has emerged from their rival clubs, according to the Lancashire Telegraph.
Bolton Wanderers sparked controversy earlier this month when they struck a deal with loan company QuickQuid.