Former England cricket captain David Gower has been named as an ambassador for Laithwaite's Wine.
The 56-year-old, who is known more recently for his commentating and punditry duties, has also picked a case of 12 wines available to customers called The Gower Selection.
"You can't beat relaxing in the sunshine at a cricket ground, watching an exciting match while sipping just the right wine," said Gower. "I love that feeling when you discover a truly cracking bottle, so working with the friendly Laithwaite's Wine team to share a selection of 12 pitch perfect wines for fellow cricket and wine-lovers to enjoy during the Ashes has been a real pleasure."
The wine company is also an Official Sponsor of England Cricket.