MX23RW : Friday, September 20 04:24:01| >> :600:137397867:137397867:

Liam Payne strips for new Hugo Boss campaign

Liam Payne strips to his shorts for his new collaboration with fashion powerhouse Hugo Boss.

Liam Payne has unveiled his second campaign with fashion powerhouse Hugo Boss.

The 'Strip That Down' singer first collaborated with Hugo last year in a capsule collection for their bodywear range and has now returned with a new 14-piece range.

In a series of photos taken by Tom Craig, the 26-year-old models the range of short shorts, hoodies and tight-fitting T-shirts.

In the capsule the Hugo Boss logo has been rebranded as HUGO93.LP, referencing the One Direction star's initials and year of birth.

Explaining the range, Hugo Boss said: "The new collection celebrates Liam's fast-track journey from teen pop sensation to established solo artist. Introducing bold designs in red, white and blue, inspired by Liam's sporty aesthetic and featuring new chevron motifs."

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

ID:399289: cacheID:399289:1false2false3false:QQ:: from db desktop :LenBod:restore:2919:

Follow us on X/Twitter and like us on Facebook for the latest entertainment news alerts.

Media Mole Low-Price Offer: Get Sky Entertainment, Sky Stream & Netflix for just £20 a month + £0 upfront fee for 24 months!
Prices may change during this period. Ends November 6, 2024

Restore Data
Share this article now:
Liam Payne appears on ITV's Good Morning Britain on April 24, 2020
Read Next:
Liam Payne: 'I've already said too much about One Direction reunion'
>
rhs 2.0
New TV Picks header

Monday, September 16


Hollyoaks: E4, 7pm and Channel 4 streaming, from 7am
One. Year. Later.

Married At First Sight UK: E4, 9pm
A fresh batch of plucky singletons take on "the experiment"

My Mum, Your Dad: ITV1, 9pm
... or if you prefer your singletons to be more mature, watch ITV

Nightsleeper: BBC One, 9pm
The remaining passengers turn on Joe, while the hijackers' demand is revealed

Coronation Street: ITV1, 8pm
Lauren receives a mystery visitor who may hold the key to bringing Joel down

The Wives: Channel 5, 9pm
New Med-set drama starring Jo Joyner, Angela Griffin and Tamzin Outhwaite