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Liam Payne strips for new Hugo Boss campaign

Liam Payne strips to his shorts for his new collaboration with fashion powerhouse Hugo Boss.

Liam Payne has unveiled his second campaign with fashion powerhouse Hugo Boss.

The 'Strip That Down' singer first collaborated with Hugo last year in a capsule collection for their bodywear range and has now returned with a new 14-piece range.

In a series of photos taken by Tom Craig, the 26-year-old models the range of short shorts, hoodies and tight-fitting T-shirts.

In the capsule the Hugo Boss logo has been rebranded as HUGO93.LP, referencing the One Direction star's initials and year of birth.

Explaining the range, Hugo Boss said: "The new collection celebrates Liam's fast-track journey from teen pop sensation to established solo artist. Introducing bold designs in red, white and blue, inspired by Liam's sporty aesthetic and featuring new chevron motifs."

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

Liam Payne in his 2020 Hugo Boss campaign© Hugo Boss

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Written by
Neil Wilkes

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Liam Payne appears on ITV's Good Morning Britain on April 24, 2020
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