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F1 weighs up future of group livery launch events

F1 weighs up future of group livery launch events
© Imago
Formula 1 has yet to settle on whether it will stage a collective team livery launch each year moving forward.

Formula 1 has yet to settle on whether it will stage a collective team livery launch each year moving forward.

While drivers weren't overly fond of it, the sport's newest fans lapped up 'F1-75', the launch event held at London's O2 arena.

"You can see very well that young women are the target group where the sport is growing the fastest," Mercedes boss Toto Wolff observed.

He pointed to the autograph zone at the Melbourne paddock entrance as proof.

"There were about 2000 people there and 80 per cent of them are girls," he said with a smile. "That also shows that the impact of young drivers and social media are really catching on."

Red Bull, however—whose team principal Christian Horner and driver Max Verstappen faced boos from the O2 crowd—is less enthusiastic about repeating the F1-75 format.

"The 75th anniversary of Formula 1 justified it," team adviser Dr Helmut Marko told Servus TV, "but I can't imagine doing it every year now.

"It was a pro-(Lewis) Hamilton audience. You could really feel that."

The FIA even released a statement denouncing the booing. "It was certainly nothing that we asked for," Horner maintained. "I didn't have any conversation with the FIA following the event."

F1 CEO Stefano Domenicali said no firm call has been made on a similar event for 2026 or beyond.

"For sure, there is a lot of interest from different promoters from different places in the world, that would like to, let's say, consider it as a 25th grand prix to launch the season," the Italian conceded.

"We're going to make the decision very, very soon."

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Helmut Marko pictured in August 2024
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