Sky is to launch a dedicated section for every Premier League club on its on-demand service ahead of the new season.
The 20 different club sections will include matches, interviews, documentaries and clips from Sky Sports News HQ that are specifically relevant to that team.
"With massive growth in on demand TV viewing, we're delighted to introduce this brand new service for Premier League fans," said Gary Hughes, head of football at Sky Sports. "Fans of all 20 clubs will soon be able to watch the latest news on their club at any time."
The on-demand enhancement comes alongside the launch of new European football channel Sky Sports 5 and the rebranding of Sky Sports News as Sky Sports News HQ.
