Arsenal's three new kits were unveiled by Puma via a 20m-high water projection over the River Thames in London.
The launch featured Olivier Giroud, Mikel Arteta and Santi Cazorla displaying the new three strips, which will be worn throughout the 2014-15 season.
During the video, which was projected from the North Bank with the London Eye in the background, manager Arsene Wenger described how the team want to win "in style".
Watch the kit launch in the video below:
