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Former England player Joe Cole reveals importance of Acuvue contact lenses

Former England winger Joe Cole reveals how contact lenses made him a better footballer and urges young players to learn more about them.

Former England winger Joe Cole has revealed how contact lenses made him a better footballer and has urged young players to learn more about them.

Cole, 32, has played with the aid of lenses for 12 years during his time with West Ham United, Chelsea, Liverpool and Lille.

He is now teaming up with official World Cup sponsor Acuvue as a brand ambassador ahead of this summer's highly-anticipated tournament in Brazil.

"As a midfielder your peripheral vision is massively important," said Cole, who made 56 appearances for England last decade.

"Wearing contact lenses really opened up the pitch for me, improving my ability to spot passes, see runs from team mates and identify tactical opportunities with my passes."

Ruth Graesser, group brand manager for Acuvue, added: "It's such a great opportunity for younger, active people to learn more about how contact lenses can help improve their sporting performance."

For more information and to better understand the benefits of contact lenses for your eyes and vision when playing sport, click here.

If you were curious where to purchase contact lenses just like Joe Cole, Pure Optical have a range of lenses for you to choose from.

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Joe Cole of West Ham United celebrates his goal during the Barclays Premier League match between West Ham United and Cardiff City at the Bolyen Ground on August 17, 2013
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