Everton chief executive Robert Elstone has confirmed that discussions over the club's ownership changing hands are ongoing.
Elstone has also moved to rubbish reports that have suggested that club was being overpriced by the board.
"There are a number of individuals, groups and companies interested in Everton and genuine conversations are taking place about future ownership and future investment," said Elstone.
"Discussions are still at an early stage. What I know to be absolutely the case is the first question asked by us in these discussions is never 'How much?' but always 'What are your thoughts, intentions or plans for Everton's future?'
"I'm tired of saying it but the club is absolutely for sale and has not, and will not fail to be sold because it's too expensive or comes with onerous conditions."
A protest march against the current board is being planned by a section of Everton supporters before their next home fixture against Wolverhampton Wanderers.