Real Madrid and West Ham United have reportedly learned the asking price for Aston Villa star Jhon Duran.
The Colombian has burst onto the Premier League scene this term - often from the bench - to help the Villans compete for domestic and European glory.
Duran has bagged seven goals across 20 top-flight appearances for Villa so far in 2024-25, despite starting just four matches in England's top tier.
The striker has also made serious waves on the Champions League stage, scoring the winner versus Bayern Munich at Villa Park earlier in the League Phase.
Since making the unassuming switch from MLS outfit Chicago Fire in January 2023, Duran has played in 78 competitive matches for the Villans, scoring 20 times.
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Real Madrid, West Ham learn Duran asking price?
According to The Athletic, there is still a distinct possibility that Duran will be out of the door at the Second City club before the end of the winter window.
The report claims that the 21-year-old is wanted by the likes of Real Madrid, as well as clubs operating within the riches of the Saudi Pro League.
It is understood that fellow Premier League club West Ham had an initial bid totalling £57m rejected for Duran by Villa earlier this month.
With the race for the Colombian's services intensifying, it is believed that an offer of £80m for the player could tempt Unai Emery's men into a deal.
Duran will be looking to provide another magical Villa Park moment in the Champions League as Scottish giants Celtic visit Birmingham on Wednesday night.
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Duran's Villa dilemma
Under the wing of Emery at Villa, Duran has the opportunity to compete at the highest level of European football during the second half of the term.
However, the Spaniard is unlikely to waver from his preferred 4-2-3-1 setup, meaning that the 21-year-old is fighting against Ollie Watkins for a spot in the side.
Such fierce competition for the striking role explains why Duran has started just four league matches, a statistic that could make a move to West Ham tempting for the player.