MX23RW : Tuesday, October 22 12:28:22| >> :120:14098:14098:

Pirelli forced to withdraw designer trophies in Austin

Pirelli forced to withdraw designer trophies in Austin
© Imago
Race sponsor Pirelli and the organisers of the US Grand Prix in Austin were forced to swiftly change their plans for unique designer trophies after a legal issue arose.

Race sponsor Pirelli and the organisers of the US Grand Prix in Austin were forced to swiftly change their plans for unique designer trophies after a legal issue arose.

Pirelli had commissioned Italian designer Matteo Machiavelli to create the special trophies, named 'Heroo', which were revealed in the lead-up to the race. The designs, featuring what resembled Lego-like figures with Daft Punk-style helmets and Mickey Mouse ears, attracted attention.

However, when Charles Leclerc stood on the podium after the race, he was presented with a much more conventional trophy. The second and third-placed drivers were handed miniature Pirelli tyre replicas, similar to those traditionally awarded to pole sitters.

"The decision to withdraw the trophies was taken by race sponsor Pirelli after consulting with Formula 1," said Corriere della Sera correspondent Daniele Sparisci.

"This was to avoid legal disputes, as 'Heroo' was accused of being too similar to a famous designer art toy already on the market called Bearbrick."

After complaints were made about the similarity, Pirelli acted swiftly to resolve the situation, working with the organisers to implement a backup plan and avoid any further issues.

"After the complaints arrived, Pirelli moved quickly in agreement with the organisers to put a plan B into action and avoid repercussions," Sparisci added.

ID:556087:1false2false3false:QQ:: from db desktop :LenBod:collect1573:

Click here for more stories about Charles Leclerc

Collect / Create New Data
Share this article now:
Carlos Sainz pictured in July 2024
Read Next:
Sainz stays silent on Binotto's controversial Hamilton comment
>
Read more about Charles Leclerc Formula 1
rhs 2.0


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
Argentina's Lionel Messi kisses the World Cup trophy after collecting the Golden Ball award on December 18, 2022Sign up for our FREE daily preview newsletter direct to your inbox!