Chelsea boss Jose Mourinho believes that teams that do not play on the counter-attack are "stupid".
The Portuguese was criticised for his side's defensive tactics last season, although the Blues were able to clinch their first Premier League title in five years.
Mourinho has insisted that he will not stray from his approach to appease his detractors as he is adamant that his job is to win matches and titles.
He told The Times: "There is no new generation [of managers[. What it is, is people who got some idea, some philosophy, and want to create something like, 'we build very well from the back, we have a very good ball possession, we don't play counter-attack'.
"But if you don't play counter-attack then it's because you are stupid. Counter-attack is a fantastic item of football, an ammunition that you have, and when you find your opponent unbalanced you have a fantastic moment to score a goal.
"So I think people are creating [illusions] and it has influenced public opinion. But football will never change. Football is to win."
Chelsea were eight points clear of their nearest rivals Manchester City at the end of the season after sealing their title win.
Simon Sinclair
