MX23RW : Tuesday, November 26 16:40:12| >> :600:222219370:222219370:

Hugo Boss leaving Formula 1 for Formula E

Fashion brand and long-time F1 sponsor Hugo Boss is leaving the category.

Fashion brand and long-time Formula 1 sponsor Hugo Boss is leaving the category.

Newsmagazine Focus reports that the German company, having sponsored McLaren and most recently Mercedes for decades, is switching instead to Formula E.

"Of course F1 is the pinnacle of racing," said new CEO Mark Langer, "but Formula E is innovative and sustainable.

"Racing in the big cities appeals to a younger audience and opens up new possibilities."

Langer denied that leaving F1 is simply a cost-cutting decision.

"After many years in Formula 1 - actually since Jochen Mass in the '70s - we've been wondering what's the next thing? What's next for us?" he admitted.

The 2017 world championship continues tomorrow with the Brazilian Grand Prix.

ID:311603: cacheID:311603:1false2false3false:QQ:: from db desktop :LenBod:restore:1543:
Restore Data
Share this article now:
Spanish GP 2014
Read Next:
Williams not rushing to announce driver
>
rhs 2.0


Sports Mole provides in-depth previews and predictions for every match from the biggest leagues and competitions in world football.
Argentina's Lionel Messi kisses the World Cup trophy after collecting the Golden Ball award on December 18, 2022Sign up for our FREE daily preview newsletter direct to your inbox!