Potter admits the club cannot hide from their perilous league position.

"Psychologically I am sure it becomes more challenging at some level," he said of the prospect of being in the bottom three.

"At the same time, that's what you have to face. You can't shirk away from it.

"At any point in this league, if the results have maybe not gone the way you would like them to go for a period, then the consequences are there.

"Then it is about whether you are humble enough or whether you are respectful enough to go: 'OK, this is where we are at, this is what we have to do to try to change our situation.'

"And that is what we are trying to do – get more points and change our situation.

"But the opponents are doing the same. It is not a straightforward process, but certainly we are giving everything we can and we want to try to do everything to improve our position."

Brighton, who have won only once in their past 12 top-flight games, hold a favourable head-to-head record against West Ham.

They are undefeated in the six previous Premier League meetings between the clubs, winning the first three before registering three successive draws.

Potter insists past results are irrelevant as he prepares to pit his wits against Hammers manager David Moyes.

"It is just one of those beautiful quirks of football," he said.

"I am sure David will say the same thing – what has happened in the past doesn't necessarily influence the game on the 27th.

"Both teams start again and we have to earn the right to get the points.

"We certainly won't be gaining too much confidence from what happened previously. Sometimes you get those little stories that are a bit quirky but they are there to be changed."