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Ivan Gazidis: 'Pride more important than winning Champions League for Arsenal'

Arsenal chief executive Ivan Gazidis believes that it is more important for fans to feel "proud" of their club than winning the Champions League.

Arsenal are more focused on making their fans proud than striving to win the Champions League, according to Gunners chief executive Ivan Gazidis.

Under Arsene Wenger, the North London club reached the 2006 final but have now been knocked out in the round of 16 for five successive seasons.

Gazidis told a Kick It Out conference: "When we talk about the destination, it's not winning a Champions League, it's making fans proud. It's about making the people at the football club proud of what we do and how we do it."

Arsenal, who failed to win a trophy for nine years until until last year's FA Cup, are currently third in the Premier League table.

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Arsenal's manager Arsene Wenger waits for the begining of the UEFA Champions League play-off football match Besiktas vs Arsenal at Ataturk Olympic Stadium on August 19, 2014
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TeamPWDLFAGDPTS
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2Manchester CityMan City117222213923
3Chelsea115422113819
4Arsenal115421812619
5Nottingham ForestNott'm Forest115421510519
6Brighton & Hove AlbionBrighton115421915419
7Fulham115331613318
8Newcastle UnitedNewcastle115331311218
9Aston Villa115331717018
10Tottenham HotspurSpurs1151523131016
11Brentford115152222016
12Bournemouth114341515015
13Manchester UnitedMan Utd114341212015
14West Ham UnitedWest Ham113351319-612
15Leicester CityLeicester112451421-710
16Everton112451017-710
17Ipswich TownIpswich111551222-108
18Crystal Palace11146815-77
19Wolverhampton WanderersWolves111371627-116
20Southampton11119721-144


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