Fiorentina sporting director Daniele Prade has admitted that £40m would likely be enough to tempt them into selling sought-after winger Juan Cuadrado.
The 26-year-old has been linked with Barcelona, Bayern Munich and Manchester United following his impressive World Cup displays for quarter-finalists Colombia.
Prade has stressed that they have yet to receive an offer for Cuadrado and retain optimism that he will stay with them for the coming season, but are also realistic that every player has his price.
"We hope he remains with us," Prade told Sky Sport Italia. "We have never had official offers for him.
"We talk frequently with him and his agent. On August 4 or 5 he will be back in Italy and then, we will talk."
He added: "It would be really difficult refusing a €50m offer. Let's wait, and let's see what will happen."
Cuadrado scored 11 goals in 32 Serie A appearances for Fiorentina last term, after making his loan switch from Lecce permanent.