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Sheffield United co-owner hopeful record sponsorship deal is only the start

Sheffield United co-owner hopeful record sponsorship deal is only the start
© Reuters
The Blades are keen to capitalise financially on their Premier League status.

Co-owner Kevin McCabe is optimistic Sheffield United's record shirt deal with global financial broker Union Standard Group will lead to more lucrative sponsorship agreements.

The exact value of the partnership has not been disclosed, but it represents the biggest sponsorship deal in the club's history and will run for three years.

The deal will see USG have their logo on both the club's shirt front and sleeves and the financial boost for the Blades has been described by the club as "significant."

McCabe, who was in Hong Kong last week to help finalise the agreement with the Australia-based firm, said: "It's a record-breaking deal for United. Compared to deals we've had in the Championship it must be 20-fold. It's a fantastic deal.

"What we need is the spin-off and having USG as our shirt sponsor should and will, due to the connections they may have, bring other sponsors from other countries.

"That has to be achieved by us more and more. The first exhibit of that is this shirt sponsor.

"It's about learning what we have now got in Premier League football to make even more from corporate sponsorships. The minute we were promoted, we had people on the phone. It didn't take long.

Kevin McCabe
Kevin McCabe is looking to prepare Sheffield United for the Premier League (Mike Egerton/PA)

"We could have had maybe another dozen to look at if we had wanted to, but we got there in a deal that is cracking for the club.

"But we have got to get our skates on. We must not lose the opportunity as it comes because we are in one league. So lets get five or six more deals like this one and then you have got a lot more money for players."

The Blades, back in the Premier League for the first time since 2007, have yet to make a signing this summer but boss Chris Wilder is hopeful of a breakthrough soon.

Press Association Sport understands the club are in dialogue with QPR about a possible deal for winger Luke Freeman, while Wilder is also keen to bring Manchester United goalkeeper Dean Henderson back to Bramall Lane.

Dean Henderson in training with the England U21 team
England U21 goalkeeper Dean Henderson was an influential Blades loanee last season (Nick Potts/PA)

Swansea striker Oli McBurnie and Brentford forward Neal Maupay have also been heavily linked with Wilder's side.

"We have identified players. We want players of a certain age with a hunger and desire to go and compete in the Premier League and prove themselves," said Wilder.

"There have been a lot of names bandied about but we are working away and are confident about the ones we have targeted. We are an attractive club to come to.

"We are hopeful now everybody is coming back from holidays and breaks and I think in the next week or two that everything will kick on and we are confident we will start seeing some names come in and that we will get deals done permanently."

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TeamPWDLFAGDPTS
1Sheffield UnitedSheff Utd37247652282477
2Leeds UnitedLeeds362210472234976
3Burnley372015250113975
4Sunderland371912655342169
5West Bromwich AlbionWest Brom371317747331456
6Coventry CityCoventry37168135248456
7Bristol City37131594740754
8Middlesbrough37158145748953
9Blackburn RoversBlackburn36157144137452
10Sheffield WednesdaySheff Weds37149145358-551
11Norwich CityNorwich371213125952749
12Watford36147154650-449
13Millwall361212123637-148
14Queens Park RangersQPR371111154248-644
15Preston North EndPreston37917113743-644
16Swansea CitySwansea36128163846-844
17Portsmouth36119164457-1342
18Oxford UnitedOxford Utd36912153753-1639
19Hull City36910173645-937
20Stoke CityStoke36812163650-1436
21Cardiff CityCardiff37812174061-2136
22Derby CountyDerby3798203749-1235
23Luton TownLuton3797213460-2634
24Plymouth ArgylePlymouth36612183673-3730


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