The 29-year-old is currently a free agent after the Hammers failed to offer him a new contract at the end of last season.
Following Charlie Austin's proposed move from Burnley to Hull falling through, manager Steve Bruce has turned his attention to the former England international, according to Sky Sports News.
Crystal Palace and Queens Park Rangers have both recently been linked with Cole.
Restore Data
| Team | P | W | D | L | F | A | GD | PTS | |
| 1 | West Bromwich AlbionWest Brom | 5 | 4 | 1 | 0 | 9 | 2 | 7 | 13 |
| 2 | Sunderland | 5 | 4 | 0 | 1 | 12 | 4 | 8 | 12 |
| 3 | Blackburn RoversBlackburn | 5 | 3 | 2 | 0 | 12 | 6 | 6 | 11 |
| 4 | Burnley | 5 | 3 | 1 | 1 | 11 | 3 | 8 | 10 |
| 5 | Watford | 5 | 3 | 1 | 1 | 9 | 5 | 4 | 10 |
| 6 | Sheffield UnitedSheff Utd | 5 | 3 | 2 | 0 | 8 | 3 | 5 | 9 |
| 7 | Oxford UnitedOxford Utd | 5 | 3 | 0 | 2 | 9 | 6 | 3 | 9 |
| 8 | Derby CountyDerby | 5 | 3 | 0 | 2 | 8 | 6 | 2 | 9 |
| 9 | Leeds UnitedLeeds | 5 | 2 | 2 | 1 | 7 | 4 | 3 | 8 |
| 10 | Middlesbrough | 5 | 2 | 2 | 1 | 6 | 4 | 2 | 8 |
| 11 | Swansea CitySwansea | 5 | 2 | 1 | 2 | 5 | 3 | 2 | 7 |
| 12 | Queens Park RangersQPR | 5 | 1 | 3 | 1 | 7 | 8 | -1 | 6 |
| 13 | Stoke CityStoke | 5 | 2 | 0 | 3 | 3 | 6 | -3 | 6 |
| 14 | Coventry CityCoventry | 5 | 1 | 2 | 2 | 5 | 6 | -1 | 5 |
| 15 | Norwich CityNorwich | 5 | 1 | 2 | 2 | 4 | 6 | -2 | 5 |
| 16 | Plymouth ArgylePlymouth | 5 | 1 | 2 | 2 | 5 | 9 | -4 | 5 |
| 17 | Bristol City | 5 | 1 | 2 | 2 | 6 | 11 | -5 | 5 |
| 18 | Millwall | 5 | 1 | 1 | 3 | 8 | 8 | 0 | 4 |
| 19 | Luton TownLuton | 5 | 1 | 1 | 3 | 3 | 7 | -4 | 4 |
| 20 | Sheffield WednesdaySheff Weds | 5 | 1 | 1 | 3 | 5 | 10 | -5 | 4 |
| 21 | Preston North EndPreston | 5 | 1 | 1 | 3 | 3 | 9 | -6 | 4 |
| 22 | Hull City | 5 | 0 | 3 | 2 | 2 | 6 | -4 | 3 |
| 23 | Portsmouth | 5 | 0 | 3 | 2 | 6 | 11 | -5 | 3 |
| 24 | Cardiff CityCardiff | 5 | 0 | 1 | 4 | 1 | 11 | -10 | 1 |
| > Championship Full Table | |||||||||
