Electronic Arts has signed a five-and-a-half-year deal to become the principal partner for Professional Game Match Officials Limited.
The agreement will see the 'EA Sports' logo branding on referees' kits as shown in the picture below, where Howard Webb and Jonathan Moss are playing EA's game 'FIFA 14'.
EA SPORTS is the new partner of Professional Game Match Officials Limited until 2018/19 http://t.co/cm7r6eaXr6 pic.twitter.com/M4YRTcmQbW
— Premier League (@premierleague) January 20, 2014
"They are a great fit for PGMOL given their deep connection with football," said Mike Riley, general manager of PGMOL.
"This is also good for the long-term development of refereeing in this country as it ensures we can continue to invest significantly in the training and development of officials at all levels of the game."
The new branding will be visible for the first time in tonight's Premier League game at The Hawthorns between West Bromwich Albion and Everton.
Written by
Pascal Lemesre
Pascal Lemesre
