Bournemouth have reportedly decided to set an asking price of £15m for any club interested in signing Benik Afobe.
In January 2016, the Cherries paid Wolverhampton Wanderers a fee of £10m for the forward, who has scored 10 goals in 58 Premier League appearances.
As it stands, Afobe is only regarded as third choice at the Vitality Stadium, and West Bromwich Albion and Wolves have both allegedly shown an interest in the 24-year-old's signature.
However, according to The Sun, Bournemouth are adamant that they want to make a profit on the former Arsenal trainee if he is to leave midway through the campaign.
Afobe has failed to score in 374 minutes of top-flight football this season, with manager Eddie Howe handing four starts and eight substitute outings to the attacker.