The Football Association has announced that, as of next season, the FA Cup will be renamed the Emirates FA Cup.
The airline has signed a three-year sponsorship agreement with the FA to become the lead partner of football's oldest knockout competition.
FA announce three-year sponsorship deal with Emirates. From next year FA Cup will be known as The Emirates FA Cup pic.twitter.com/LC1Jeja36H
— Paul Hirst (@hirstclass) May 30, 2015
It is the first time that the Cup has had a brand name included in its title, but FA chairman Greg Dyke insists that it will benefit the game in England.
"All of the money the FA receives goes back to the game at all levels," he said at a press conference announcing the partnership.
"Partnerships like these only improve our ability to support grass-roots football."
The final of the 2014-15 competition takes place at Wembley today between holders Arsenal and Aston Villa, who are appearing in their first final for 15 years.
