Manchester United and Tottenham Hotspur have reportedly been handed a boost in their bid to sign Bournemouth forward Josh King.
The Cherries have allowed the likes of Nathan Ake and Callum Wilson to join Manchester City and Newcastle United in big-money deals this summer.
However, the Championship outfit have been less open to parting ways with King, despite the Norway international having less than a year left on his contract.
According to The Sun, Bournemouth's stance has weakened, with the South-Coast outfit now happy to accept any bids in the region of £10m.
The development is only likely to lead to more interest in the 28-year-old, who can join another English club as late as October 16.
United, Spurs and Aston Villa are all said to be interested in the versatile attacker.