Bournemouth chairman Jeff Mostyn has insisted that the club will not be splashing the cash in the January transfer window, despite recently attracting new investors from the United States.
Chicago-based PEAK6 Investments purchased a 25% stake in the Premier League outfit last week, although the majority of the club is still owned by Russian businessman Maxim Demin, who has been in full control since 2013.
Bournemouth have lost a number of key players to long-term injuries this season, including Callum Wilson, Max Gradel and Tyrone Mings, but Mostyn has said that the club will not be making hasty moves when the transfer window reopens now that they have new investment.
"They are shareholders and have a lot of expertise but we already had a plan for the January market," he told BBC Sport. "Any additional funds we can bring in shares the burden but the total we are looking at will remain the same.
"We know it's not the best window to be doing business in, those quality players tend to stay and the others have inflated values.
"So the one thing I can assure everybody is that we will not be trading in the market above the value of what we believe a player is worth. But the philosophy of the manager remains, it's how we got here and you can't change that overnight."
Bournemouth are playing in the top flight of English football for the first time in their history this season.
Steven Toplis
