Two goals inside the first 10 minutes have seen Bournemouth take a 2-0 lead over winless Sunderland in the Premier League clash at Vitality Stadium.
The visitors, 19th in the Premier League table at kickoff, gave the ball away almost immediately and found themselves behind after just four minutes.
With four goals already this season Callum Wilson was always likely to be the dangerman, and he proved that by rolling past Sunderland captain Younes Kaboul's weak challenge and smashing home past Costel Pantilimon to become the Premier League's outright leading scorer.
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Dick Advocaat's side were chaotic at the back but they could do nothing about the quality of Matt Ritchie's finish as Bournemouth doubled their advantage with just nine minutes on the clock.
The midfielder controlled a half-cleared corner on his chest and volleyed a strike into the top corner from 25 yards to leave the Vitality Stadium jubilant and Sunderland shell-shocked.
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Jordi Gomez nearly caught out Artur Boruc with a free kick as the visitors tried to claw themselves back into the game, but Bournemouth had control and could have made it three when Marc Pugh headed over.
Sunderland finally had genuine scoring chances when Jermain Defoe's scuffed effort was saved by the feet of Boruc before the striker somehow headed wide after beating the goalkeeper to Vann M'Vila's cross, but the early onslaught was enough to see the Cherries through to the break.
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