Sam Allardyce has insisted that he will not change West Ham United's style of play, despite losing their last three matches in the Premier League.

The Hammers were booed off following a 2-1 win over Hull City last month and have won just once since, leaving them 12th in the table.

The manager told the Daily Star: "Style of play is just a label everyone uses against me. No matter what style I play I am never going to get rid of it because the style of play I have is not how it is described, just like the style of play I had at Bolton is not like that when they said it was.

"When the tag is laid down, you just can't get rid of it so you just ignore it. I play football to win. I use the team in the right way, to win as many matches as we can.

"It all boils down to one thing in the end. Whatever anyone says, results are, in the end, the only thing that matters. The bosses have just proven that by doing what they have done to David Moyes."

West Ham face West Bromwich Albion this afternoon.