Aston Villa manager Alex McLeish has expressed his disappointment in Chris Herd, James Collins and Fabian Delph, who were fined for getting involved in a scrap at a nightclub.
The trio were punished by the Premier League outfit for an incident which occurred in the early hours of Tuesday morning following Villa's annual awards dinner.
"It's a slur on the club," said McLeish. "I feel for [club owner] Randy Lerner and the fans of Aston Villa Football Club but the players need to show some respect for themselves and the football club.
"We knew about it on Tuesday and some players broke the rules so we acted very swiftly on Tuesday. We're very disappointed. We won't tolerate that kind of behaviour.
"It happens at every club. It happens at even the top clubs. It's the culture of one pint too many. I think it reflects badly on Randy Lerner, the club, myself and most importantly the players themselves. They owe us. They have to give us a performance that we will be proud of."
All three players released statements apologising for their conduct in the scuffle.